Leveraging Your Brand to
Build a Market Franchise
Some companies neglect building the brand because they are preoccupied with developing short-term sales results in an uncertain market. But neglecting a brand can be fatal. Remember Howard Johnson, Digital Equipment, or Rheingold Beer? Brands have to be built and maintained. Brands like Apple, Bose, Colgate, Coca-Cola are priceless assets. Brands are also valuable assets for medical, other dental and technology companies.
With a strong brand you don’t have to start at square one when you introduce a new product because your customer already knows you and the quality of your products or services. If you want to boost sales, it’s not enough to let your products, services or specs speak for themselves.
AAI continues to be successful at working with clients to position their companies and their products or services for maximum response from their markets. Contact us to take a look at some case studies or to discuss your specific situation.